# Relay: score new leads and brief the right rep · Bonggy

> Relay scores each new lead against your ICP, picks the right rep and briefs them in your inbound channel. It never replies to the lead itself.

Source: https://www.bonggy.com/bots/relay

## What it does

Marketing bot · researcher

Scores new leads against the ICP and briefs the right rep.

Routes inbound leads to the right owner, fast.

## Example flow

- **Trigger:** On a new lead
- **Context:** CRM · ICP
- **Steps:** Score against the ICP · Pick the right rep · Brief them
- **Approval:** Internal only
- **Output:** A brief in #inbound and the owner set in the CRM
- **Goal:** Pipeline from inbound
- **Hard limit:** never reply to the lead

_Example flow. Every part is editable._

## What needs a person

Internal only.

**Approval by action.** Anything customer-facing (emails, posts, sequencer pushes, published content) needs a person. Internal output (a brief in chat, a Slack summary) can run without approval if your team chooses.

Works in the Marketing → Sales handoff group.

## More Marketing bots

- [Sweet Spot](https://www.bonggy.com/bots/sweet-spot) — Segments and which ones win.
- [Echo](https://www.bonggy.com/bots/echo) — Pains and objections from recent calls.
- [Quill](https://www.bonggy.com/bots/quill) — Posts, pages and emails in your voice, for approval.